Announcing POSH Santa Fe Presenter Sara Eyestone

We are pleased our announce our final presenter Sara Eyestone. When brain storming and planning this retreat, founder Jennifer Moon wanted something different than any of the other retreats. Someone who is a story teller but not in the video or photography world. “I wanted to get us thinking about how to tell a story outside our creative talents via a different medium”. When Jen and Meg decided on the La Posada, our contact Annabel introduced us to Sara. She is the art curator at the La Posada and is also a writer, artist, and teacher. Every week at the La Posada Sara teaches a class on writing memoirs. We are so excited to have Sara giving The POSH Retreat attendees a different way to think about story by writing about our own lives.

Sara Eyestone | Artist, Curator, Writer, Teacher

“I was in second grade at Mountain School in the early 1950’s when I visited the Santa Fe studio of Pansy Stockton.  She was so impressive; her style was different than anyone I knew and better than most, and her studio was a feast for the eyes.  For example, rather than pile her yarns together, she grouped them by colors in containers, which was as visually interesting as the unusual thought behind her orderly plan.  Purples with greens and turquoise, hot pink with scarlet and coral, and whites with whatever was left.  I remember telling Miss. Stockton that when I grew up I wanted to be just like her.  She gave me incredible advice which I have shared with hundreds of other children throughout my life:  The secret to making my childhood dreams materialize was simply to remember them!  So many grown-ups don’t.  Pansy Stockton also suggested that I keep a diary, which I do to this day.”

Sara Eyestone has painted all her life.  She is known for her elegant floral oil paintings and sensitive family portraits created with unusual combinations of glorious colors.  For years she has painted exclusively on commission for private collectors the world over.  Prior to that, the artist had fifty one-woman exhibitions including a national tour and a retrospective at The New Jersey State Museum in Trenton.  Her oil paintings are published on international art posters and Caspari note cards, and these reproductions are featured in over 500 museum shops from South Africa to Japan.  Her signature lines of other products include calendars with reproductions of her paintings and fabrics.

Sara Eyestone was born artistic and had a privileged childhood in Los Alamos, New Mexico as the daughter of Dr. and Mrs. Robert Shreffler.  She lived there in the ‘40’s and ‘50’s when it was truly the Atomic City.  In her twenties she had four children, moved to the Jersey Shore, an hour by train from New York City, and launched her painting career with weekly trips to New York.  She was discovered by the art publishing industry.  The global exposure of reproductions of her originals brought significant opportunities her way with licensing companies for signature lines of products, galleries, magazines, and television appearances.

Twenty-five years later Sara Eyestone and her husband sold their home, closed her Jersey Shore studio, packed a suitcase of art supplies and a smaller suitcase of warm-weather clothing, and left the East Coast for an uncharted journey that took them to places they had only dreamed about.  They spent winters in Hawaii; traveled to Holland when the tulips bloomed or to Tuscany if it was raining in Paris and Giverny. The two of them spent time in Mexico en route to Santa Fe every summer, with the artist painting on location everywhere they went.  “We were never more liberated!” said the artist with a hardy laugh.  Their adventure lasted for six and a half years before they discovered San Antonio and set down roots for the next decade in an urban yet secluded gallery/residence downtown on the spectacular River Walk.

Today the artist is 73 years old.  She continues to paint on commission for private collectors but has begun another new passage in her life, living with her husband in a Santa Fe loft near the Opera.  She has taken the coveted position as Art Curator at the historic La Posada Hotel which is famous for being the first public place in New Mexico to feature art for sale.  Georgia O’Keeffe showed and sold her work there until 1957.  Today her own work is installed with other world-class, living, American artists such as Jill Pankey, Don Ward, Betty Nance Smith, Liz Maness and Kathleen Frank.

She also teaches painting and memoir writing at the O’Keeffe Museum and for no charge leads a large group of Santa Fe writers who are putting their personal stories on paper every Thursday morning at La Posada.  Sara Eyestone presents a business workshop for artists all over the country.  Soon her book titled A Creative Approach to Marketing Art will be available in print.  Her autobiography and a documentary about her life and work are also underway.  Mayor Javier Gonzales recently appointed Sara Eyestone to Santa Fe’s prestigious Art Commission.

The Artist is also at work on what she is calling her last show which will be held in 2020 at La Posada over a three month period.  The seven thousand collectors on the Sara Eyestone’s private mailing list will be invited to attend.

For more information about Sara Eyestone contact her at La Posada. 505-577-4991 or email her at  See pictures of her oil paintings, posters, and prints and read about her career as an American artist on her website at

Announcing POSH Santa Fe Presenter Christie Osborne

Do you feel like you are wasting money on your marketing campaigns? You will not want to miss out on hearing from our next presenter Christie Osborne of Mountainside Media.  She will be presenting on “How to stop wasting your marketing dollars and start tracking ROI with analytics”.

  • The five steps for ensuring any advertising campaign works and gets you a solid ROI.
  • The truth about the wedding planning journey and how you can use it to supercharge your marketing.
  • How to do market research to tell once and for all if your ideal bride exists and where she’s hanging out online.
  • How to make more money than you spend on your next marketing campaign.
  • How to set up, measure and optimize your marketing campaigns so you stop wasting money on advertising that doesn’t work
  • How to determine what numbers and goals to track and how to track them.


marketing with Mountainside Media

Christie Osborne | Mountainside Media

Christie Osborne specializes in scalable, measurable marketing strategies for the wedding industry. She also catapulted her blog, Mountainside Bride to the status of a nationally-ranked influencer, with more than 6.1K Instagram followers and 120K page views to her blog each month, on a zero-dollar budget. She also served as the Director of Interactive Marketing at VisitMammoth, where she oversaw all aspects of digital marketing, including social media marketing, email marketing, PPC and banner advertising, content marketing, and video marketing. She regularly managed hundreds of thousands of dollars in advertising dollars and co-managed the million-dollar #NoSmallAdventure campaign. She knows what works and what doesn’t for using online marketing to grow your business, no matter how big or small your budget.

Announcing POSH Santa Fe Presenter Heather Robertson

We are ecstatic to announce Heather Robertson as a presenter for The POSH Retreat Santa Fe. If you attended our Scottsdale, Arizona Retreat you will remember Heather as one of our presenters and morning yoga instructor. Being a business owner can be difficult especially when you are wearing all the hats of your creative business.  We talked with Heather and discussed our own challenges of maintaining and growing a business and that we wanted to inspire attendees to aggressively pursue their goals as business owners.   Heather presented us with her Bold Arrival presentation.  Heather believes that women who are driven to explore their limits and grow are on a path of personal adventure. They turn chances, choices, and challenges into moments of authentic expression. These moments are ground-breaking peak experiences. We call them bold arrivals and they are everywhere on the journey to one’s best work.

Heather Robertson | Bold Arrival

Heather guides budding leaders to seasoned pros to inspire and realize their best work. The outcome: more confidence, clarity and elevated success.

She produces events, yoga and meditation programs and advises 100’s of women from the state level to the private sector. She launched and subsequently sold her first business by the age of 35 and, currently, co owns a premier outdoor adventure company in addition to Bold Arrival.

Beyond her formal education, extensive trainings in leadership, facilitation and conflict resolution she has been interviewed for national radio shows and conferences to unsuspecting publication interviews like the Women’s Adventure Rider magazine! In addition to her love for business and the outdoors Heather has been a yoga educator for over two decades and continues her studies with mentors in Switzerland and the United States.

What she offers is her unyielding perspective that you are built for your calling and designed for your entrepreneurial experience!

To learn more:

Announcing POSH Santa Fe Presenter Michelle Loretta

We are super excited to announce Michelle Loretta, founder of Sage Wedding Pros as one of our amazing presenters at The POSH Retreat Santa Fe!!! Some of our POSH Alumni will remember Michelle from our 2011 Cancun Retreat. Whether you are new to the industry, a veteran or somewhere in between, everyone can always use solid guidance when it comes to making a profit in our business. Michelle has a wealth of financial knowledge and will show us ways we can make a living filming or photographing weddings.  Michelle will be teaching Finances for Filmmakers & Photographers. From her, you’ll learn how to manage your money better so that you can see more profits in your business. Learn how to read your financial reports and create a financial strategy for your business. She’ll be showing how to earn what you want in your business.

Michelle Loretta | Sage Wedding Pros

Michelle Loretta is a consultant for wedding and event professionals and founder of Sage Wedding Pros. She blends her past as an accountant for Deloitte, a sales and marketing manager for DDLA, a merchandiser for Coach, and a stationery entrepreneur to help entrepreneurs better their businesses. Sage Wedding Pros produces The Simple Plan Workshop, The People Plan Workshop, and Be Sage Conference. Michelle has been asked to speak at a number of industry conferences, including NACE Experience, Biz Bash Live, and Association of Bridal Consultants.

POSH 2017 schedule

Tuesday, January 10 – 8:00 – 9:00am

“Marketing in and out of your Market” lead by Shannon Avery of Hoo Films

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Tuesday, January 10 – 9:15 – 10:15am

“Marketing to Millenials” lead by Larisa Graham of Larisa Graham Films




Tuesday, January 10 – 10:30 – 11:30am

“Transitioning from Wedding to Corporate” lead by Kiera Faye of The Adventures Of 

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Wednesday, January 11 – 8:00 – 9:00am

“Sales Process” lead by Meg Simone with Meg Simone Films

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Wednesday, January 11 – 9:15 – 10:15am

“Client Communication (setting expectations)” lead by Stepheny Keith of Black Sheep Filmworks


Tucson Photographer

Tucson Photographer


Wednesday, January 11 – 10:30 – 11:30am 

“Organizing Work Flow (from inquiry to delivery)” lead by Jennifer Moon of Northernlight Filmworks 

Jen Moon


#1 reason: Performance by Kim Edwards sponsored by SongFreedom!


KIM EDWARDS is an East Coast-raised singer-songwriter who began piano lessons at the age of 4 and grew up listening to a healthy dose of everything from Mozart to The Beach Boys to Queen. With roots steeped in classical music and an appreciation for well-crafted pop, Kim’s uniquely playful musicality has garnered favorable comparisons to artists such as Ingrid Michaelson, Regina Spektor, and Christina Perri (with a hint of the Beatles).

In 2009, Kim released her first self-titled EP (produced by Will Hunt (Ryan Cabrera, Amy Lee) and Ken Calderon). Her first full-length album, Wanderlust (produced by Randy Adams) was released in 2012. Described as “epic and elegantly emotional chamber pop”, Wanderlust reached #25 on the iTunes Singer/Songwriter chart, an impressive feat for a totally independent, DIY artist who used standard networking platforms like Twitter, Facebook, and Kickstarter for exposure.

Since the release, Kim has been featured on numerous podcasts/radio shows (LA Talk Radio with Guy Towe, WCWP 88.1 FM Long Island, Up Close & Acoustic with Charlie Silvestri on WBZH) and music blogs (Adnams Brewery’s April 2012 Artist of the Month,’s June 2013 Artist of the Month). She has opened for artists such as Jars of Clay, Shirock, and Zerbin and has played notable venues such as Room 5 in Los Angeles, The Bitter End in NYC, and Eddie’s Attic in Georgia. She has also performed in the acclaimed NY Songwriters Circle showcase.

Kim recently returned to the studio where she recorded her second EP, “Lovers and Loners,” to be released on September 25, 2015.

Get connected with Kim:
Twitter: @kimedwardsmusic
Instagram: @kimedwardsmusic

Thanks to our presenting sponsor, SongFreedom for what is going to be an amazing performance and experience!

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#3 reason to attend POSH 2015: All Inclusive Event in Cancun!


You get to get away from your editing bay, taking calls and doing paperwork to spend 4 days in Cancun, Mexico with a group of talented women. The bonus everything is included so no worrying or stressing about how to budget for food, drinks, entertainment, tips because it is all inclusive so it makes it super easy to relax, emjoy, learn, be inspired and create friendships. Enough said.

#4 reason to attend POSH 2015: Shannon Avery

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Shannon Avery | Owner • Creative Director

Shannon’s topic: “How to speed up your workflow by finding inspiration from clients to create fresh, unique films every single time.”

Shannon is the Owner of Hoo Films and oversees her creative teams, directing every film. Throughout the process, Shannon still shoots and edits as well, while connecting with each couple.

Given her experience at Hoo Films, Shannon has spoken at a variety of conferences and schools, including Infocus Video Events and Posh, two conferences based on raising the education standards in filmmaking. Beyond weddings, Shannon most recently worked on chronicling Reese Witherspoon’s transformation as a Cirque performer in her most recent movie, “Water For Elephants.” She’s also had the honor of working for some amazing hoots, including the Los Angeles Dodgers, USA Olympians, UCLA, John Wooden and many small businesses. Filmmaking has led her to the most amazing, challenging career she could have ever imagined. She respects her talents and remains curious how each couple will challenge her with a new idea. Aside from art, Shannon loves the beach, surfing, paddle boarding, playing the guitar, and traveling… and if that traveling includes a destination wedding, well… even better! In the past couple years, Hoo Films has traveled to Puerto Rico, St. Martin, Honduras, Punta Cana, Mexico, Chicago, San Francisco, Hawaii, London, and Iceland to capture a variety of special moments.

#5 reason to attend POSH 2015: Steph Killip

Steph Killip

My husband/business partner Robin and I have been splitting our time between Europe (France mainly) and New Zealand with HQs in France and New Zealand as well as an editor based in New York City, making bubblerock truly international; but this had been our plan and focus from the start. Bubblerock has taken us to incredible places so far such as Sweden, France, Italy, Santorini, Spain, Australia, the USA, Ecuador, Mexico, Sri Lanka & throughout New Zealand and we have work towards creating this international brand from the get-go.

One thing I’ve learned through working on bubblerock is that beyond the necessity to provide a high standard quality of work, there is a need to create an incredible customer experience, a strong brand presence and leave a mark before and after you have completed your job. In an environment where you have countless options to choose from, nothing else will define your business and make you stand out more than the person that you are and the brand that you project. Creating great work is a given, making it unique through the experience you provide is a necessity.

All clients come with a “want”, your business must turn this into a “must-have”.

#6 to attend POSH 2015: Stepheny Keith


Stepheny Keith: The Hedgehog, the fox and the videographer’s vox:

  • Coping mechanisms for overcoming doubts and fears that naturally occur during filming those “once in a lifetime”events.
  • Strategies for staying on task during editing, while keeping creativity alive.
  • Scripts for dealing with “We LOVE your work, but you’re way out of our budget” and “What’s your best price?”
  • How to say “yes” and “no” when you need to, in order to live a balanced life.
  • Learn to not over-extend yourself upon returning from an educational event i,e, don’t let the fox in the B&H house 😉
  • Find your filmmaker/videographer’s vox (voice) and learn to listen to it!

Since it’s inception in 1992, Black Sheep Filmworks has continually stood out from the flock, with Stepheny Keith at its helm. After graduating from the University of Arizona with a BFA in Media Arts, Stepheny moved to LA. There she worked on feature films, cable network news and for the GAP in Studio Services. But working for corporate America was just not where she wanted to be. She created Black Sheep Video (now Filmworks) and set out to become a high end boutique filmmaker. She achieved this goal within 3 years, and has maintained it for over 20 years. As the principal shooter, editor, accountant, marketer, networker, and creative, Stepheny is all things to Black sheep.

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