Former news reporter, producer and anchor Sarah Pendergraft has always had a passion for storytelling. Since launching PenWeddings in 2009, Sarah and her husband Rick have used that same passion to create emotionally captivating wedding films for their couples. Based in Oklahoma, they spend much of their time on the road, shooting weddings across the country and internationally.
Their work has been recognized with several industry awards, including one specifically for “best sound design.” Placing a huge emphasis on audio, Sarah believes song selection should be more than an afterthought or rushed decision. She speaks about the importance of audio often, pointing out that the proper combination of a great song and natural sound is key to creating an emotional connection between the viewer and your film.
Believing that education is one of the best ways to elevate the impression of our industry as a whole, Sarah has presented at the InFocus Video Event, WEVA International, a number of local wedding/videography associations, and the first ever filmmaking track at Wedding and Portrait Photographers International, and she is excited for the opportunity to share at the POSH Retreat.
Sound Design: Creating Powerful, Emotional, Moving stories through the Art of Audio
As equipment options become smaller and cheaper, more and more people are trying their hands at wedding videography. Compelling and high quality audio is one of the biggest keys to having your films stand out to brides.
Sarah will discuss:
- Audio equipment
- Finding the story
- Sound bite selection
- Sound bite editing
- Song selection
- Song editing
The Law Offices of Colleen Bianco Bezich, LLC
Colleen is a filmmaker and attorney who divides her time between these two careers. As a filmmaker, she is one half of the creative team behind Be Films, a wedding cinema studio based in Philadelphia, PA.
After spending five years at a mid-size firm (while simultaneously trying to grow Be Films), Colleen went solo. She established The Law Offices of Colleen Bianco Bezich, LLC with the intention of tailoring her practice to meet the needs of creatives, including business start-up, employment agreements and protection of intellectual property. Colleen is guided by her own personal experience as a creative entrepreneur when counseling fellow artists. She understands that creative entrepreneurs have unique needs and observe unique schedules; that their “property” is often intangible; and their work means so much more than a paycheck. She also knows what it’s like to be over-worked, under-paid and under-appreciated; so her mission is simple: To help others nourish, protect and profit from their creative endeavors.
Colleen will focus her presentation on contracts, including key provisions that every cinematographer should include in their contract, understanding and protecting your rights as a filmmaker, and weeding out problem clients simply by defining non-negotiable terms.
She will cover:
- Contract basics for visual artists
- Contract protections
- Drafting do’s and dont’s
Maura started Creative Films in 2001 after a ten year career teaching K-12 art. She has a BFA in drawing and printmaking with a minor in photography, a BS in Art Education and a MA in Art Museum Education. This business started as a way to find a new outlet to make art and feed a young family. Creative Films balances creating boutique wedding films with corporate work and is constantly looking for new ways to grow and stay fresh in an ever changing industry.
Maura Coleman and Shannon Avery are co-presenting and will discuss being a women-owned business for the long-haul. Maura and Shannon have been in business 15.5 years combined. Shannon’s business has grown quickly in 2.5 years in southern CA. Maura has been in business for 13 years in Kansas City. They have overcome many challenges and learned much in their years filming weddings, special events and corporate work. This session will cover some of the challenges of running a woman owned business and share many of the lessons we have learned between our years of working and learning in this industry.
They will discuss:
- How we started and what our focus was in the beginning of our business.
- What was the most important part of our growth?
- Working with other vendors
- Working with clients – basic practice
- Creating and embracing change and trends – finding ourselves.
- Safe balance with family and life.
- Balance of weddings and corporate work
- Continuing education
- Narrowing your talent
- Being true to yourself to get the most out of your business
Shannon Avery is the owner of Hoo Films, specializing in Southern California and Destination wedding films. By cultivating her talent and finding what works for her, she has built this success in less than 3 years. In those short years, Shannon has traveled to Iceland, London, St. Martin, Honduras, Punta Cana, Puerto Rico, Mexico, Chicago, San Francisco, and Hawaii to share her passion for creating stories.
Beyond weddings, Shannon has worked with some amazing clients including Jessica Alba, for the Honest Company, as well as chronicling Reese Witherspoon’s transformation as a Cirque performer in her most recent movie, “Water For Elephants.” She’s also had the honor of working for some great sports figures, including the LA Dodgers, USA Olympians, UCLA, John Wooden and many more. Aside from filmmaking, Shannon loves the beach, surfing, paddle boarding, playing the guitar, and traveling.
Shannon will be discussing winning the fight with the creativity crusher: how shooting and editing with a quick and dirty workflow can help you let go of perfection in a creative career.
She will discuss:
Part I: Storytelling
- Shooting for your Story
- Efficiently shooting with intention + gear choice
- Editing with Emotion
- Finding anchors + building on them systematically
- Quick and Dirty Workflow
- Following a guideline so you can enjoy your life outside of creative work
- Perfection: the enemy of done
- Perfection crushes creativity; recovering through creating
Part II: Motivation
- Getting over the “never good enough” feeling
- Embracing vulnerability in your work
- Tactics toward building trust with your Client
- Perfecting your business model