Shooting for Post Production with Brianna Smith

Post Production

We are so thrilled to announce Brianna Smith of Archaius Creative will be joining us for The POSH Retreat in Santa Fe and will be giving a presentation on shooing for post production.  For those of you who don’t know what Archaius Creative is…they are an amazing post production company for both wedding and corporate filmmakers.

How many of you are feeling overwhelmed, especially this time of year? Do you sit down at your computer to edit and you are so overwhelmed with all the footage you shot? Now you are spending hours and hours scanning through to find the perfect clips to tell your clients story!!!!

Brianna will talk with us about how to think about what is going to benefit us when we sit down to edit, and how to save us money on the backend. “We go over how to get the best content and what you can and can’t fix in post”.

*Shooting for Format – shoot for style (cinematic vs. upbeat) and how to determine what content you need.

*Knowing what you can and can’t Fix in Post – tips on how to shooting techniques, video effects to keep in mind when shooting, and things we as editors find enhance and harm an edit.

*Audio Tips – high quality vs. in camera, best practices/tips

*Color Tips – grading vs. color matching, best practices/tips

 

Guest Blog: A Personal Adventure by Heather Robertson

While the classic idea of adventure may conjure images of dangerous journeys, I do not believe it is limited to this. I lean into the historical definition of adventure; to arrive to a calling to a moment that moves you.  Adventure is a unique and authentic experience that everyone can access; even in the context of everyday life.

It is the practice of balancing challenge and skill during moments of uncertainty.  Sound familiar?

When we know our strengths, we can leverage momentary instability to resolve a meaningful challenge. Through this blend of risk and reflection, or what I call personal adventure, we become more confident and creative.

This is much more than momentary excitement. Personal adventure incorporates our dreams and inspirations into a process riddled with uncertainty. It asks us to orient to our deepest desires and move toward them. It requires that we allow ourselves to feel hope in the face of the unknown. We cannot predict the outcome, yet we feel drawn to persist.

Recently, I felt drawn to persist.  I looked at my calendar and happen to have 4 straight days of no meetings, no clients and no social events – zero.  It took all of 60-seconds and I knew exactly what I was going to do – I wasn’t going to review my business, my numbers or my strategic plan – I was going to start my latest goal set back in 2016, hike the 14,000+ foot peaks in Colorado and do at least half of the peaks solo.  No husband, no dog, no partner to share any of my uncertainness with in the wilderness and while some may say that’s dangerous, I say it’s liberating.

Here’s the quote that keeps me from being passive with adventure:

“You’ll learn more about a road by traveling it than by consulting all the maps in the world.”

That said, I scheduled in my newest personal adventure and began the intense planning.

I packed my food, gear, researched my maps and books, jumped in my truck and hit the road north to Buena Vista Colorado to hike Mount Yale and Huron Peak.

The first evening everything was perfect. All my decisions with food, gear, location and timing were spot on.  I remember sitting in my camp chair the first night with the sound of happy people, the river and the feeling of my heart filled with gratitude for making this choice. Eating my delicious dinner of rice and lentils while drinking my favorite red wine, all felt super fabulous!

The next morning started out as another winner day. Drove to the trailhead and started the epic 8-hour 8-mile hike of 8,600 feet of elevation gain/loss with terrain that was at best difficult.  This is Mount Yale a total of 14,196 feet high.

With fresh blueberries in hand I started hiking and felt two things – total elation and total fear.  I was elated to know I could do this and, surprisingly, I was terrified I would run into a bear, a mountain lion or something else I couldn’t handle.  I knew the fear wasn’t real as I’ve hike in the wilderness for over two decades and yet it had a surprising grip on me.  Running into large animals in the wilderness is real thing and yet in that moment I was safe and I was in a beautiful place, however my mind was not in a beautiful place it was terrified.  All I could think of was this one quote:

“In the beginner’s mind there are many possibilities, but in the expert’s mind there are a few.”

Japanese Zen monk, author and teacher

There really was only one option – stop entertaining the fear and let the elation and joy take over.

This experience was my personal adventure and I was becoming stronger by the minute recognizing my mind’s fear wasn’t real and it wasn’t going to hold me back.

It’s often we tend to deny our joy or enthusiasm or high levels of confidence because they can be intense feelings and from my vast experience with all of the them, if you let the elation, the joy or the confidence take you; you will change, transform, grow and you will never be the same.  You will be more than you can imagine and that, my friends, is the adventurous spirit burning bright.  That is the road that will never lead you astray and always hold you steady. Let that voice take you over and let the one that limits you become silent.  This is how we reach our dreams.

My hike pressed on and over the next two days I had more opportunity to test my mental commitment to my elation and joy rather than the fear.  It was clear that this personal adventure was destined to strengthen me mentally, physically and emotionally.

While, I climbed two peaks in total and gain/lost 15,000 feet of elevation the most profound take away from this road traveled was I have more potential and strength inside of me than I give myself credit for and this is true for many of us.  The truth is we all have so much to give and even more to receive.

I emerged from this trip rather than it simply ending.

 

It’s true – “Travel far enough, you meet yourself.” — David Mitchell

I share this snippet of my adventure as a gentle reminder the roads we are all on are unique to us and we are gifted with time to make choices.  It’s in the moments of choice we begin to shape our next experience.

This is an invitation to stretch yourself and find your road to a personal adventure that begins with joy and with no expectation allow it to take you.  Remember, the personal adventure should be simple and accessible.

In the wilds of life and business there is much to learn and we are totally equipped to experience success in both.

Have an amazing upcoming fall season and I hope to see many of you at the POSH Retreat in Santa Fe where creativity meets freedom.

It will be a retreat to remember!

Heather Robertson | Bold Arrival LLC

Announcing POSH Santa Fe Presenter Sara Eyestone

We are pleased our announce our final presenter Sara Eyestone. When brain storming and planning this retreat, founder Jennifer Moon wanted something different than any of the other retreats. “I wanted to get us thinking about how to tell a story outside our creative talents via a different medium.” Sara Eyestone is not only the art curator at La Posada but every week she teaches a class on writing memoirs. We are so excited for Sara to give The POSH Retreat attendees a class to find their unique voice. A different way to think about “story” by writing about our own lives.

Sara Eyestone | Artist, Curator, Writer, Teacher

“I was in second grade at Mountain School in the early 1950’s when I visited the Santa Fe studio of Pansy Stockton.  She was so impressive; her style was different than anyone I knew and better than most, and her studio was a feast for the eyes.  For example, rather than pile her yarns together, she grouped them by colors in containers, which was as visually interesting as the unusual thought behind her orderly plan.  Purples with greens and turquoise, hot pink with scarlet and coral, and whites with whatever was left.  I remember telling Miss. Stockton that when I grew up I wanted to be just like her.  She gave me incredible advice which I have shared with hundreds of other children throughout my life:  The secret to making my childhood dreams materialize was simply to remember them!  So many grown-ups don’t.  Pansy Stockton also suggested that I keep a diary, which I do to this day.”

Sara Eyestone has painted all her life.  She is known for her elegant floral oil paintings and sensitive family portraits created with unusual combinations of glorious colors.  For years she has painted exclusively on commission for private collectors the world over.  Prior to that, the artist had fifty one-woman exhibitions including a national tour and a retrospective at The New Jersey State Museum in Trenton.  Her oil paintings are published on international art posters and Caspari note cards, and these reproductions are featured in over 500 museum shops from South Africa to Japan.  Her signature lines of other products include calendars with reproductions of her paintings and fabrics.

Sara Eyestone was born artistic and had a privileged childhood in Los Alamos, New Mexico as the daughter of Dr. and Mrs. Robert Shreffler.  She lived there in the ‘40’s and ‘50’s when it was truly the Atomic City.  In her twenties she had four children, moved to the Jersey Shore, an hour by train from New York City, and launched her painting career with weekly trips to New York.  She was discovered by the art publishing industry.  The global exposure of reproductions of her originals brought significant opportunities her way with licensing companies for signature lines of products, galleries, magazines, and television appearances.

Twenty-five years later Sara Eyestone and her husband sold their home, closed her Jersey Shore studio, packed a suitcase of art supplies and a smaller suitcase of warm-weather clothing, and left the East Coast for an uncharted journey that took them to places they had only dreamed about.  They spent winters in Hawaii; traveled to Holland when the tulips bloomed or to Tuscany if it was raining in Paris and Giverny. The two of them spent time in Mexico en route to Santa Fe every summer, with the artist painting on location everywhere they went.  “We were never more liberated!” said the artist with a hardy laugh.  Their adventure lasted for six and a half years before they discovered San Antonio and set down roots for the next decade in an urban yet secluded gallery/residence downtown on the spectacular River Walk.

Today the artist is 73 years old.  She continues to paint on commission for private collectors but has begun another new passage in her life, living with her husband in a Santa Fe loft near the Opera.  She has taken the coveted position as Art Curator at the historic La Posada Hotel which is famous for being the first public place in New Mexico to feature art for sale.  Georgia O’Keeffe showed and sold her work there until 1957.  Today her own work is installed with other world-class, living, American artists such as Jill Pankey, Don Ward, Betty Nance Smith, Liz Maness and Kathleen Frank.

She also teaches painting and memoir writing at the O’Keeffe Museum and for no charge leads a large group of Santa Fe writers who are putting their personal stories on paper every Thursday morning at La Posada.  Sara Eyestone presents a business workshop for artists all over the country.  Soon her book titled A Creative Approach to Marketing Art will be available in print.  Her autobiography and a documentary about her life and work are also underway.  Mayor Javier Gonzales recently appointed Sara Eyestone to Santa Fe’s prestigious Art Commission.

The Artist is also at work on what she is calling her last show which will be held in 2020 at La Posada over a three month period.  The seven thousand collectors on the Sara Eyestone’s private mailing list will be invited to attend.

For more information about Sara Eyestone contact her at La Posada. 505-577-4991 or email her at saraeyestone@yahoo.com.  See pictures of her oil paintings, posters, and prints and read about her career as an American artist on her website at www.saraeystone.com.

Announcing POSH Santa Fe Presenter Christie Osborne

Do you feel like you are wasting money on your marketing campaigns? Christie Osborne of Mountainside Media is sharing her best secrets on “How to stop wasting your marketing dollars and start tracking your Return On Investment”

  • The five steps for ensuring any advertising campaign works and gets you a solid ROI.
  • The truth about the wedding planning journey and how you can use it to supercharge your marketing.
  • How to do market research to tell once and for all if your ideal bride exists and where she’s hanging out online.
  • How to make more money than you spend on your next marketing campaign.
  • How to set up, measure and optimize your marketing campaigns so you stop wasting money on advertising that doesn’t work
  • How to determine what numbers and goals to track and how to track them.

 

marketing with Mountainside Media

Christie Osborne | Mountainside Media

Christie Osborne specializes in scalable, measurable marketing strategies for the wedding industry. She also catapulted her blog, Mountainside Bride to the status of a nationally-ranked influencer, with more than 6.1K Instagram followers and 120K page views to her blog each month, on a zero-dollar budget. She also served as the Director of Interactive Marketing at VisitMammoth, where she oversaw all aspects of digital marketing, including social media marketing, email marketing, PPC and banner advertising, content marketing, and video marketing. She regularly managed hundreds of thousands of dollars in advertising dollars and co-managed the million-dollar #NoSmallAdventure campaign. She knows what works and what doesn’t for using online marketing to grow your business, no matter how big or small your budget.

Announcing POSH Santa Fe Presenter Heather Robertson

Heather Robertson first joined POSH at our Scottsdale, Arizona Retreat and is back to lead us to our own Bold Arrival. Do you feel challenged as a business owner? Do you wear all the hats in your creative endevour? Everyone has their own challenges of maintaining and growing a business and Heather wants to inspire attendees to aggressively pursue their professional goals through her inspirational teachings. Heather believes that women who are driven to explore their limits and grow are on a path of personal adventure – ther BOLD ARRIVAL. They turn chances, choices, and challenges into moments of authentic expression. These moments are ground-breaking peak experiences. We call them bold arrivals and they are everywhere on the journey to one’s best work. Lets discover yours.

Heather Robertson | Bold Arrival

Heather guides budding leaders to seasoned pros to inspire and realize their best work. The outcome: more confidence, clarity and elevated success.

She produces events, yoga and meditation programs and advises 100’s of women from the state level to the private sector. She launched and subsequently sold her first business by the age of 35 and, currently, co owns a premier outdoor adventure company in addition to Bold Arrival.

Beyond her formal education, extensive trainings in leadership, facilitation and conflict resolution she has been interviewed for national radio shows and conferences to unsuspecting publication interviews like the Women’s Adventure Rider magazine! In addition to her love for business and the outdoors Heather has been a yoga educator for over two decades and continues her studies with mentors in Switzerland and the United States.

What she offers is her unyielding perspective that you are built for your calling and designed for your entrepreneurial experience!

To learn more:
BoldArrival.com

Announcing POSH Santa Fe Presenter Michelle Loretta

Back by demand, Michelle Loretta, founder of Sage Wedding Pros is joining us a POSH for the 2nd time an alumni presenter from our 2011 Cancun Retreat. Whether you are new to the industry, a veteran or somewhere in between, everyone can use solid guidance when it comes to making a profit in our business. Michelle is a wealth of financial knowledge and will be teaching Finances for Creatives.

You will learn:

• How to manage your money better so that you can see more profit in your business.

• How to read your financial reports and create a financial strategy for your business.

• How to earn what you want in your business.

Michelle Loretta | Sage Wedding Pros

Michelle Loretta is a consultant for wedding and event professionals and founder of Sage Wedding Pros. She blends her past as an accountant for Deloitte, a sales and marketing manager for DDLA, a merchandiser for Coach, and a stationery entrepreneur to help entrepreneurs better their businesses. Sage Wedding Pros produces The Simple Plan Workshop, The People Plan Workshop, and Be Sage Conference. Michelle has been asked to speak at a number of industry conferences, including NACE Experience, Biz Bash Live, and Association of Bridal Consultants.

The POSH Retreat November Location

We are so excited to be announcing The POSH Retreat will be held at the beautiful La Posada Resort and Spa in Santa Fe, New Mexico!!!

We knew as soon as we toured the La Posada Resort and Spa this was the place our group should be. La Posada Resort and Sap is not your typical hotel. The property is more like a village of unique and different casita-style rooms and suites, some dating back more than 230 years. It is laid out on 6 breathtaking acres. Only 2 blocks from the historic plaza in downtown Santa Fe, but while you are on the property you feel like you are miles away from town.

You will love the Sage Spa at La Posada Resort. It offers full service spa treatments, a 24-hour fitness room and year round heated pool.  A great place to unwind.

We will be rolling out more details about The POSH Retreat Santa Fe in the coming weeks so stay tuned!

A special thank you to Sarah Kanafani of Luminance Pictures for the aerial footage, and Annabel Tiberi of La Posada Resort and Spa for welcoming The POSH Retreat in our video.

SAVE THE DATE

The POSH Retreat

Plans for The 7th Annual POSH Retreat are almost solidified! After much discussion and feedback from you, we are brining the event back to November! It’s the perfect time before the rush of the holidays to reflect on the year, what went well, what didn’t, and to get inspired and motivated to make 2018 your best ever!

Mark your calendars this year for November 13-17! The retreat will be unlike any of our previous events but still have that signature POSH Retreat style and feel. We will be rolling out plans for the event over the next month so sign up for our newsletter to be the first to know all the details!

POSH 2017 schedule

Tuesday, January 10 – 8:00 – 9:00am

“Marketing in and out of your Market” lead by Shannon Avery of Hoo Films

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Tuesday, January 10 – 9:15 – 10:15am

“Marketing to Millenials” lead by Larisa Graham of Larisa Graham Films

 

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Tuesday, January 10 – 10:30 – 11:30am

“Transitioning from Wedding to Corporate” lead by Kiera Faye of The Adventures Of 

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Wednesday, January 11 – 8:00 – 9:00am

“Sales Process” lead by Meg Simone with Meg Simone Films

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Wednesday, January 11 – 9:15 – 10:15am

“Client Communication (setting expectations)” lead by Stepheny Keith of Black Sheep Filmworks

 

Tucson Photographer

Tucson Photographer

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Wednesday, January 11 – 10:30 – 11:30am 

“Organizing Work Flow (from inquiry to delivery)” lead by Jennifer Moon of Northernlight Filmworks 

Jen Moon

 

Announcement | The POSH Retreat 2017

We are super excited to announce The POSH Retreat 2017 is headed to the beautiful mountains of Alta, Utah for some fun in the snow January 9-12, 2017!

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Why the mountains in January?  We have heard from many who while they do like the tropical locations of the past, encouraged us to look into other options to include winter activities as well.

Where are we staying?  We have a room block at the Alta Peruvian Lodge in Alta, Utah. Check out the Lodging page for more details and how to book your room.  P.S. Breakfast, lunch and dinner are included in the room rate. (NOTE: unlike in the past your room rate is not included in The POSH Retreat 2017 rate)

Who is presenting at The POSH Retreat 2017? Based on feedback from previous attendees, they mentioned they actually got more out of the discussion groups rather than the formal presentations.  We decided this retreat to keep costs down a bit we would try out the discussion group format.  We will be polling those who sign up to see what types of discussion topics are of interest.  Each discussion group will have a facilitator to keep everyone on track and on topic.

Where do we fly into? The closest airport is Salt Lake City, Utah.

How do we get to the Alta Peruvian Lodge?  The Alta Peruvian Lodge preferred transportation vendor is Canyon Transportation, however you can check out other options.

How much is The POSH Retreat 2017? Early bird registration is $200.  Book now through September 25, 2016.  Starting September 26, 2016 the registration rate increases to $250.

How do I sign up for The POSH Retreat 2017? Head on over to our registration page.

What is the event schedule? We are working on the schedule and will let you know the particulars soon.

 

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