Announcing group facilitator Jennifer Moon

Jen moon pic

Jen Moon is the owner of Northernlight Filmworks, Co-Founder of The POSH Retreat and helps her husband John running Story House Media. As a wife and mom/step-mom of 5 wonderful children in their blended family and a former elementary school teacher, Jen uses her organizational skills to keep home and work running smoothly.

Jen will be leading a discussion group on keeping organized and how achieve a work/home life balance.

Announcing group facilitator Cali Hlavac.

Cali pic

Cali has owned and operated her DJ & Videography company, A Sound Impression, for over seven years in the Nebraska market. Currently, she has offices in both Omaha and Lincoln and has done numerous destination work, while also shooting in over 20 states. Two years ago she launched her second brand, Silver Shade Studios along the Emerald Coast of Florida, servicing Destin and surrounding areas. Her online presence and knowledge of social media has provided many opportunities for her, including teaching and coaching businesses through the local community college, as well as managing the social media in house for other companies.

Cali is leading am open discussion on marketing your business, standing out from your competitors and how best to utilize social media such as Facebook, Instagram, Pinterest, Twitter. This is a chance to ask questions, share your marketing successes, etc.

Announcing group facilitator Meg Rodney

Meg Rodney pic

Meg Rodney is a commercial advertising photographer in the Boston area and the director of marketing for LensProToGo. Prior to LPTG, she worked in many areas of the industry including running her own full time photo business, assisting and producing for commercial filmmakers, working as a digital tech, being a represented model of Maggie Inc. as well as being a producer and stylist assistant with Ennis Inc. working for companies like Brooks Brothers, Reebok, Stride Rite, Brookstone and Puma. Currently, she is also a marketing and social media consultant for industry companies. In her free time, you can find her standup paddle boarding, xc skiing, climbing mountains or hanging out with her cat, Domino.

Meg will lead a discussion on everything gear related. She is bringing some toys with her for us to check out and use and it also gives us a chance to ask her questions, share technical experiences, etc.

Announcing group facilitator April Robles

April Robles

April Robles Patel has been the owner and operator of Robles Video Productions since 1998. Once a small family business, Robles Video now employees 12 individuals with a full scale studio based in sunny Orange County, CA, while filming over 200 events a year. She and her team have filmed weddings across the United States and multiple countries, including India and Mexico. In addition to weddings, April has had the opportunity to work for large corporations including The Coffee Bean & Tea Leaf and Anna’s Linens.

Not only does April have to stay abreast with the latest technologies and equipment and craft her storytelling tactics when filming and producing events, she is equally responsible in operating a business that relies heavily on her decision making. Taking her business from a 2-man team (her father and her) to what it is today, structuring her company to be profitable and fruitful for all those involved and thinking long term are the keys to her success.

April will lead a discussion on tactics to grow and sustain your business. Some of the things we will discuss are:

Starting a Business
– Corporate structure
– First purchases
– Capital

Growing a Business
– Hiring the right people & classifying correctly (Independent Contractors vs. Employees)
– Office space
– Reinvesting for growth

Part 3: Sustaining this Business
– Cultivating relationships with vendors
– Maintaining quality & consistency of work
– Keeping your staff for longevity

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