Announcing POSH presenter Shannon Avery of Hoo Films

Shannon Avery pic

Shannon Avery is the owner of Hoo Films, specializing in Southern California and Destination wedding films. By cultivating her talent and finding what works for her, she has built this success in less than 3 years. In those short years, Shannon has traveled to Iceland, London, St. Martin, Honduras, Punta Cana, Puerto Rico, Mexico, Chicago, San Francisco, and Hawaii to share her passion for creating stories.

Beyond weddings, Shannon has worked with some amazing clients including Jessica Alba, for the Honest Company, as well as chronicling Reese Witherspoon’s transformation as a Cirque performer in her most recent movie, “Water For Elephants.” She’s also had the honor of working for some great sports figures, including the LA Dodgers, USA Olympians, UCLA, John Wooden and many more. Aside from filmmaking, Shannon loves the beach, surfing, paddle boarding, playing the guitar, and traveling.

Shannon will be discussing winning the fight with the creativity crusher: how shooting and editing with a quick and dirty workflow can help you let go of perfection in a creative career.

She will discuss:

Part I: Storytelling
– Shooting for your Story
– Efficiently shooting with intention + gear choice
– Editing with Emotion
– Finding anchors + building on them systematically
– Quick and Dirty Workflow
– Following a guideline so you can enjoy your life outside of creative work
– Perfection: the enemy of done
– Perfection crushes creativity; recovering through creating

Part II: Motivation
– Getting over the “never good enough” feeling
– Embracing vulnerability in your work
– Tactics toward building trust with your Client
– Perfecting your business model

Connect with Shannon:

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